Country Music SA, which used to be known as the South Australian Council for Country Music, is an organization whose aim is to promote all facets of country music in South Australia. It does this by increasing the awareness of government, companies and individuals about country music in Australia through projects it conducts around the year.

The CMSA conducts various competitions in the events it holds and gives out awards to honor outstanding country music performers in different States. One of these events is the Champion of Champions to discover the best senior and junior country music artist of the year. Winners in first or second solo competitions in recognized talent quests qualify to compete for career development opportunities and participate in other talent competitions around the country. Winners in the Junior category receive the Cindy Shelton Memorial Award for a scholarship to the Camerata College in Tamworth.

Another program is the APRA South Australian Song of the Year Awards competition run by the CMSA and sponsored by the Australian Performing Rights Association (APRA/AMCOS). The competition is open to all songwriters who live in South Australia. Participants can compete in two sections: Traditional (bush, ballads and folk) or Modern (commercial and contemporary) giving young songwriters an opportunity to be heard, judged by professionals and published.

Another scholarship that the CMSA awards is the Rocky Page Memorial Scholarship in honor of the man who founded the Riverland Country Music Festival. The award entitles the scholar to attend the CMA's Country Music College in Tamworth, a key to a prestigious career in country music.

The winners of the APRA Songwriting Award, the Rocky Page Memorial Scholarship and the CMSA Industry Award are announced at the South Australian Showcase, a special concert held to highlight South Australian talents in country music. Professional country music artists from all over Australia are invited to the Showcase to perform and mentor the young talents participating in the event.

The Annual South Australian Country Music Festival is the high point of country music activities in the state. Dubbed “The Friendly Festival”, it attracts thousands of fans not just from other parts of the country but from overseas as well. The festival features the SA Country Music Awards, a Country Music Hall of Fame and a Hands of Fame park. The 34th Annual South Australian Country Music Festival will be held on June 1 – 11, 2012 with competitions in twelve sections over two days. The winners in the sections will compete for the SA Award of Excellence in what is the biggest festival of its kind the South Australia.